تفاصيل الرسالة العلمية

This study aims to identify the extent of adoption of Soft Total Quality Management (TQM) Practices in Jordanian industrial companies operating in King Abdullah II Bin Al-Hussein Industrial Estate (AIE) and its impact on product innovation. Six practices were selected in the study: leadership, employee training, employee empowerment, teamwork, customer focus and continuous improvement. The questionnaire was used as a tool for collecting data, a proportional sampling consisted from twenty companies was chosen to represent the study sample, 200 questionnaires were distributed to managers in all departments, engineers and supervisors who have experience in the field. Follow that , data were analyzed by a set of statistical methods, (Means, Standard Deviations, Cronbach Alpha, ANOVA, VIF, Tolerance, Kolmogorov ? Smirnov Test and Multiple Regressions). Among its main conclusions; the study shows that three practices statistically have significant impact on product Innovation: continuous improvement, leadership and employee empowerment. While the other practices: employee training, teamwork and customer focus have no statistically significant impact on product Innovation. Based on the findings the study recommends that industrial managers should promote better adoption of Soft TQM practices through participation, supervision and providing financial support to improve the level of innovation in their companies; the management of industrial companies should provide an appropriate