تفاصيل الرسالة العلمية

The Purchasing decision is considered one of the marketing principles, and each age stage has distinct purchasing decision. As fruit farmers are very important purchasing part, it is important to identify their purchasing decision, and the influential factors on this decision. The problem of the study lies in Factors Affecting the Fruits Farmers decision of purchaising Fertilizers which formed a large influence on the purchasing decision of farmers in purchaising Fertilizers. Thus, the study aims to investigate the factors that affecting the purchasing decision of this stage. It also aim at specifying the relative important of each factors, in addition to identifying the purchasing and consuming decision besides indenting the affect of consumers of that. The study finding with the following conclusion: show that the purchasing decision is affected by economical factors, and show that the purchasing decision is affected by demographic factors of farmers at different levels on the basis of (age, education levels, address and the experience)