تفاصيل الرسالة العلمية

The study aimed to determine the effect of pricing strategies adopted by Zain AL-Arab Company International Trading on Consumers Buying Behavior. To achieve these goals, the researcher a prepare questionnaire and special court has been distributed to a study sample consisting of (152) Customer with the Zain AL-Arab Company International Trading, as well as the researcher to conduct a personal interview with the deputy general manager in the company to build a full concept on the subject of the study. To answer on questions of the study and test hypotheses, the researcher has extracted the Arithmetic averages and standard deviations and the application of multiple regression equation, and under which the study reached the following results: There is a statistically significant effect at the abstract level (? ? 0.05) Pricing strategies on Consumers Buying Behavior products Zain AL-Arab International Trading Company in Iraq. The study made several recommendations most notable was: Reliance in the pricing of the company's products on the market penetration or penetration strategy by selecting the low price of the products for a market share greater than the market. Maintaining the company's leadership status in the market through the complete study and identify the target market conditions, and the ability to set the price structure in the market, because the error in the pricing process could mean a loss of control over the market