تفاصيل الرسالة العلمية

The purpose of this study is to investigate the impact of Social Responsibility in Building up Mental Images for Organizations" Case study of Jordan phosphate mines co. plc from the (workers, community, shareholders) perspective. In addition, the study aims to examine and analyze the commitment of the social responsibility towards (community, Shareholders, Workers) at Jordan phosphate mines co. plc the researcher used the descriptive analytical method, the research instrument had been applied (questionnaire) to have answers to the research questions and to test its hypotheses. The research questionnaire had been applied on a random sample of the (community, Shareholders, Workers) of Jordan phosphate mines co. plc. The questionnaire had been consisted three sections: the first section was dedicated for general data such as (personal variables), and the second section dedicated for dimensions of the social responsibility towards (community, Workers, Shareholders,), and the final section was on the mental image of the Jordan phosphate mines co. plc. The findings of the statistical analysis showed that there is Impact of dimensions social responsibility towards the (Workers, Community, Shareholders) in building up Mental Image in Jordan phosphate mines co. plc, this means that the entire commitment to the dimensions of the social responsibility will enhance the corporate image of the Jordan phosphate mines co. plc